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Agapiou, A (2002) Perceptions of gender roles and attitudes toward work among male and female operatives in the Scottish construction industry. Construction Management and Economics, 20(08), 697-705.

Fox, S, Marsh, L and Cockerham, G (2002) Constructability rules: guidelines for successful application to bespoke buildings. Construction Management and Economics, 20(08), 689-96.

Fu, W K, Drew, D S and Lo, H P (2002) The effect of experience on contractors' competitiveness in recurrent bidding. Construction Management and Economics, 20(08), 655-66.

Griffith, A (2002) Key considerations for developing corporate and operational approaches for managing the small building works portfolio of large client organizations. Construction Management and Economics, 20(08), 679-87.

Low, S P and Tan, G S L (2002) Relationship marketing: a survey of QS firms in Singapore. Construction Management and Economics, 20(08), 707-21.

  • Type: Journal Article
  • Keywords: relationship marketing; quantity surveying; construction; Singapore
  • ISBN/ISSN: 0144-6193 (Paper) 1466-433X (Online
  • URL: https://doi.org/10.1080/0144619022000014051
  • Abstract:

    In spite of the misperceptions of marketing in some quantity surveying (QS) firms, QS firms have generally embraced the general concepts of relationship marketing (RM) as part of their business strategy because relationships are considered to be important to a service-oriented business. However, this practice could be improved by adopting a more comprehensive approach to RM, such as the adoption of total relationship marketing (TRM) principles in their organizations. The focus of this study is to examine the perceptions and practices of RM of QS firms in the Singapore construction industry. Survey findings from 22 QS firms were examined in this study. The findings suggest that QS firms can focus on RM and TRM, with traditional marketing principles forming the basis of their marketing efforts.

Zhang, H, Tam, C M and Shi, J J (2002) Simulation-based methodology for project scheduling. Construction Management and Economics, 20(08), 667-78.